

The hottest book making the rounds at our company
An insightful and well-written book on e-business strategy
Excellent book. Easy to read and informative

Kudos to Kathryn Tucker Wyndham
Kathryn Tucker Wyndham - A State Treasure
Long Lasting Impression

Star Wars Episode II: Attack of the Clones Movie Scrapbook
Very enjoyableThis book would be a lot of fun for the Star Wars fan.
Great Book!!!

A must have!
Wonderful!!
Unicorns, Unicorns

A must for anyone interested in homeschooling
What a great find!

Spine Tingling Experience!

Classic scary reading

Windham's story is as powerful and touching as it is simple

A must read for those involved in e-business
The Soul of the New Consumer
E-business, E-marketing, and E-promotions managers, read it!Laurie and Ken have compiled an impressive amount of quantitative and qualitative research on which to base "The Soul of The New Consumer". Far and away the most important statement to remember in this book is:
"In effect, the Web site experience becomes the primary vehicle for building and reinforcing brand identity and preferences."
Information architecture (the structure of a web site), Internet marketing and Internet branding converge in the mind of the consumer. They should be developed in tandem. The web site experience IS the brand experience; think about it, think about your own web usage experiences.
"The Soul Of The New Consumer" goes on to discuss issues of great concern to many web users. These include privacy, the (non?) existence of customer loyalty, traffic generation, conversion strategies, and perspectives of E-customers. The quantitative research in the book can be found anywhere, the analysis makes the book valuable and the moderated discussions with consumers add a touch of real world insight that is missing from many books.
Now that you've read this book, and have a new agency that speaks English, you'll have a better idea of how to communicate with them. You'll know more of the right questions to ask; the answers to look for and maybe even understand a little of the E-jargon should the conversation digress to that level. You might even feel comfortable enough to make up some of your own!


All I have to say is, "YOU HAVE TO GET THIS BOOK!"
Very interestingly informative
Great book!